Basics of SEO

Content optimization is a process of making your webpages more appealing to search engines and users. It is not only restricted to using best keywords in your pages but also focuses on various other parts of your website like the quality of content, broken links, title tags, meta tags, etc. Once your content is optimized the search engine can easily find and index your website and show up it in the initial pages of search results. Focus on the following areas for better content optimization Title Tag:  It refers to the title of your page or post which is incorporated in the head of the HTML code of a page. It appears at the top of the page on the result pages or when you promote your page on social media. The title tags which are concise, accurate and relevant are considered best for content optimization. According to SEO experts, an ideal title tag should be between 50?60 characters long, correctly describe the content on the page and must have targeted keyword at the begin

Content Guidelines The success of a website mainly depends on the quality of content it offers to its visitors. In SEO, quality content refers to a content which not only appeals to readers but also to the search engines. Some important guidelines to create quality content 1) Choose the best keywords Your pages must have the keywords related to your product, services or concept as from the keywords the search engine gets to know about the nature and type of your website. Accordingly, the search engine ranks your website in the result pages for the related queries. So, conduct a thorough keyword research before you start writing content. You can take the help of various keyword research tools like  Google Keyword Planner, Google Trends, SEMRUSH, etc. 2) Original/unique content Incorporating relevant keyword is not enough; your content must be original and unique. It should not be copied from any other site otherwise

The work of the search engine is divided into three stages, i.e. crawling, indexing and retrieval. 1) Crawling The search engines have the web crawler or spiders to perform crawling. The task of crawler is to visit a web page, read it and follow the links to other web pages of the site. Each time the crawler visits a webpage it makes a copy of the page and adds its URL to the index. After adding the URL it regularly visits the sites like every month or two to look for updates or changes. 2) Indexing In this stage, the crawler creates the index of the search engine. The index is like a huge book which contains a copy of each web page found by the crawler. If any web page changes the crawler updates the book with new content. So, the index comprises URL of different web pages visited by the crawler and contains the information collected by the crawler. 3) Retrieval This is the final stage in which the search engine provides the most useful and relevant an

A list of top 6 black hat SEO techniques are given below: 1) Keyword Stuffing Search engine analyzes the keywords and key phrases on the webpages to index the websites. To exploit this feature of search engine, some SEO practitioners increase keyword density to get higher ranking which is considered a black hat SEO technique.  2) Cloaking It refers to coding webpages in such a way that search engines see one set of content and visitors see the another set of content, i.e. a user searching for "gold price" clicks on a search result "current gold price" and is greeted with a travel and tourism site. This practice is not in accordance with search engines' guidelines which say to create content for users not for the search engines. 3) Hidden Text The text which search engines can view but readers can't is known as hidden text. This technique is used to incorporate irrelevant keywords and hide tex

White Hat SEO Techniques A list of 5 popular white hat SEO techniques are given below: 1) Good content A unique well-written content makes your website appear more trustworthy and valuable to search engines and human visitors. It optimizes your website for search engines which helps you get higher ranking on the search engine listings as search engines offer the most appropriate website to the end users for their search. 2) Proper use of title, keywords and metatags The information contained in the HTML code is known as Metadata. It provides crawler the information about the site for classification and indexing purposes. So, proper title, keyword and metatag should be incorporated in the metadata. 3) Ease of navigation Search engines also consider the ease of navigation while assessing the usefulness of a site, so avoid the irrelevant links and use universally recognizable links. It is not only important for the users but also for the crawlers who index the sites. 4)

White Hat SEO It refers to the  SEO  techniques which are in accordance with the  SEO guidelines  set by the search engines. It means it uses approved search engine optimization techniques to improve the ranking of a site on  search engine results pages (SERP). Unlike Black Hat SEO, it mainly focuses on the human audience opposed to a search engine. People who are looking for a long-term investment on their websites rely on white hat SEO techniques. Black Hat SEO It refers to the SEO techniques which are not in accordance with the  SEO guidelines  set by the search engines. These techniques exploit the weaknesses in search engines to get higher rankings for websites on the  search engine results pages (SERP). It mainly focuses on search engines and not on the human audience. People who are looking for a quick financial return on their website rather than a long term investment use black hat SEO techniques. White Hat vs Black Hat SEO White Hat