Basics of SEO

The design and layout of a website may be appealing but if it is not SEO-friendly, it cannot achieve higher rankings in search engine result pages. The search engines cannot interpret the content just like us and the visitors; a web page may not look the same to a search engine as it looks to you. So, keep the following guidelines in mind before you start thinking about the design and layout of a website. 1) Keyword Placement You should use the targeted keywords and phrases at the right places throughout the site, i.e. body text, headlines, headers, meta description, links, etc. Proper keyword placement is important for every page but it is more important on the home page as it is a gateway and introduction to the rest of the pages of your site. Also, use proper words for links; instead of using "see more", "read more" or "click here" use the words that describe the link itself. 2) Navigation The navigation must be user-friendly so that users c...

Search Engine The Search engine is a program which is designed to enable the users to browse information or content on World Wide Web. It helps retrieve the desired information in minimum time. It allows you to input specific keywords or phrases and retrieves a list of items matching those keywords and phrases. Thus, it does not provide information straight away; it just retrieves pages which are related to keywords or other search terms. Some of the popular search engines are Google, Bing, and Yahoo! Search. Portal Portal is a private location on the internet which acts as a point of access to the information available on the World Wide Web. A portal is accessed through a unique URL, unique username and password, i.e. apart from URL, personal login is required to see the content on a portal. Some of the popular portals are facebook.com, gmail.com and twitter.com.