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Types of SEO


White Hat SEO


It refers to the SEO techniques which are in accordance with the SEO guidelines set by the search engines. It means it uses approved search engine optimization techniques to improve the ranking of a site on search engine results pages (SERP).

Unlike Black Hat SEO, it mainly focuses on the human audience opposed to a search engine. People who are looking for a long-term investment on their websites rely on white hat SEO techniques.

Black Hat SEO

It refers to the SEO techniques which are not in accordance with the SEO guidelines set by the search engines. These techniques exploit the weaknesses in search engines to get higher rankings for websites on the search engine results pages (SERP).
It mainly focuses on search engines and not on the human audience. People who are looking for a quick financial return on their website rather than a long term investment use black hat SEO techniques.

White Hat vs Black Hat SEO

White Hat SEO
Black Hat SEO
The techniques which comply with search engine guidelines are used to improve search engine rankings.
The techniques which are not approved by search engines are used to improve SEO of a site.
Don't need to worry about getting penalized or de-indexing of your site.
It may get your site banned, de-indexed or penalized by search engines.
Focused on providing quality and relevant content to the users.
Don't care about the quality of the content.
Suitable for people who are looking for a long-term investment.
People looking for quick financial return prefer Black Hat SEO
It focuses on optimum use of keywords in title, metatags and body of content.
Keyword density is increased to achieve higher search engine ranking.

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