Skip to main content

Types of SEO


White Hat SEO


It refers to the SEO techniques which are in accordance with the SEO guidelines set by the search engines. It means it uses approved search engine optimization techniques to improve the ranking of a site on search engine results pages (SERP).

Unlike Black Hat SEO, it mainly focuses on the human audience opposed to a search engine. People who are looking for a long-term investment on their websites rely on white hat SEO techniques.

Black Hat SEO

It refers to the SEO techniques which are not in accordance with the SEO guidelines set by the search engines. These techniques exploit the weaknesses in search engines to get higher rankings for websites on the search engine results pages (SERP).
It mainly focuses on search engines and not on the human audience. People who are looking for a quick financial return on their website rather than a long term investment use black hat SEO techniques.

White Hat vs Black Hat SEO

White Hat SEO
Black Hat SEO
The techniques which comply with search engine guidelines are used to improve search engine rankings.
The techniques which are not approved by search engines are used to improve SEO of a site.
Don't need to worry about getting penalized or de-indexing of your site.
It may get your site banned, de-indexed or penalized by search engines.
Focused on providing quality and relevant content to the users.
Don't care about the quality of the content.
Suitable for people who are looking for a long-term investment.
People looking for quick financial return prefer Black Hat SEO
It focuses on optimum use of keywords in title, metatags and body of content.
Keyword density is increased to achieve higher search engine ranking.

Labels:

Comments

Post a Comment

Popular posts from this blog

Black Hat SEO Techniques

A list of top 6 black hat SEO techniques are given below: 1) Keyword Stuffing Search engine analyzes the keywords and key phrases on the webpages to index the websites. To exploit this feature of search engine, some SEO practitioners increase keyword density to get higher ranking which is considered a black hat SEO technique.  2) Cloaking It refers to coding webpages in such a way that search engines see one set of content and visitors see the another set of content, i.e. a user searching for "gold price" clicks on a search result "current gold price" and is greeted with a travel and tourism site. This practice is not in accordance with search engines' guidelines which say to create content for users not for the search engines. 3) Hidden Text The text which search engines can view but readers can't is known as hidden text. This technique is used to incorporate irrelevant keywords and hide tex...
Post a Comment
Read more

What is World Wide Web?

World Wide Web, which is also known as a Web, is a collection of websites or web pages stored in web servers and connected to local computers through the internet. These websites contain text pages, digital images, audios, videos, etc. Users can access the content of these sites from any part of the world over the internet using their devices such as computers, laptops, cell phones, etc.  The building blocks of the Web are web pages which are formatted in HTML and connected by links called "hypertext" or hyperlinks and accessed by HTTP. These links are electronic connections that link related pieces of information so that users can access the desire information quickly. Hypertext offers the advantage to select a word or phrase from text and thus to access other pages that provide additional information related to that word or phrase. A web page is given an online address called a Uniform Resource Locator (URL). A particular collection of web pages that be...
Post a Comment
Read more

What is Domain

Domain name is the identity of one or more IP addresses, i.e. the domain name google.com points to the IP address "74.125.127.147". It is easy to remember a name rather than a long string of numbers. A domain name cannot have more than sixty-three characters excluding .com, .net, .org, .edu, etc. The minimum length of a domain is one character excluding the extensions. It is entered in the URL after the protocol and subdomain as shown in the following example and the image: E.g. https://www.google.com https: ( Protocol) www. (Subdomain) google.com (domain and domain suffix)
Post a Comment
Read more