Skip to main content

Website Design SEO Guidelines


Content Guidelines

The success of a website mainly depends on the quality of content it offers to its visitors. In SEO, quality content refers to a content which not only appeals to readers but also to the search engines.

Some important guidelines to create quality content

1) Choose the best keywords

Your pages must have the keywords related to your product, services or concept as from the keywords the search engine gets to know about the nature and type of your website. Accordingly, the search engine ranks your website in the result pages for the related queries. So, conduct a thorough keyword research before you start writing content. You can take the help of various keyword research tools like Google Keyword Planner, Google Trends, SEMRUSH, etc.

2) Original/unique content

Incorporating relevant keyword is not enough; your content must be original and unique. It should not be copied from any other site otherwise your website will be penalized by the search engine.

3) Have enough words

Your webpages must have enough words. They should not be filled with lots of images, symbols and negative space. Pages with less content and more images are not considered optimized for SEO and rarely found on the first page of the search engines.

4) Optimum keyword density

Avoid keyword stuffing; overusing keywords will not please readers or the search engine. They will understand your intentions that you are only concerned about rankings not about the quality of content. So, maintain an optimum density of keywords for better results.

5) Short paragraphs

Big paragraphs do not appeal users, so even if you have provided relevant information the users may not even read your page. The paragraph sizes restricted to four to five lines are considered ideal for SEO.

6) Bullets and numbering

Most of the readers generally have short attention span and are not willing to read the entire page. They look for bullet points to get the meaningful information in less time, so whenever possible use crisp and concise bullets or numbering to make your page more attractive and readable.

7) Relevant linking

Your content should be hyperlinked to the relevant pages. If your content is linked to a page which is offering different information then it would annoy the readers and you could lose your credibility.

8) Proof read content

Even if you have good typing skills or experience in writing you could make mistakes while writing. So, carefully proofread your content at least twice before publishing. It will help you eliminate all the errors in your content.

Labels:

Comments

Post a Comment

Popular posts from this blog

The Web Grows and how its becoming global

The Web Grows Next computer platform was accessible by a few users. Later, the development of 'line-mode' browser, which could run on any system, started. In 1991, Berners-Lee introduced his WWW software with 'line-mode' browser, Web server software and a library for developers. In March 1991, it was available to colleagues who were using CERN computers. After a few months, in August 1991, he introduced the WWW software on internet newsgroups, and it generated interest in the project across the world. Graphic interface for the internet, first introduced to the public on 6 August 1991 by Tim Berners-Lee. On 23 August 1991, it was available to everyone. Becoming Global The first Web server came online in December 1991 in the United States. At this time, there were only two types of browsers; the original development version which was available only on NeXT machines and the 'line-mode' browser which was easy to install and run on any platform but was l...
Post a Comment
Read more

Black Hat SEO Techniques

A list of top 6 black hat SEO techniques are given below: 1) Keyword Stuffing Search engine analyzes the keywords and key phrases on the webpages to index the websites. To exploit this feature of search engine, some SEO practitioners increase keyword density to get higher ranking which is considered a black hat SEO technique.  2) Cloaking It refers to coding webpages in such a way that search engines see one set of content and visitors see the another set of content, i.e. a user searching for "gold price" clicks on a search result "current gold price" and is greeted with a travel and tourism site. This practice is not in accordance with search engines' guidelines which say to create content for users not for the search engines. 3) Hidden Text The text which search engines can view but readers can't is known as hidden text. This technique is used to incorporate irrelevant keywords and hide tex...
Post a Comment
Read more

What is World Wide Web?

World Wide Web, which is also known as a Web, is a collection of websites or web pages stored in web servers and connected to local computers through the internet. These websites contain text pages, digital images, audios, videos, etc. Users can access the content of these sites from any part of the world over the internet using their devices such as computers, laptops, cell phones, etc.  The building blocks of the Web are web pages which are formatted in HTML and connected by links called "hypertext" or hyperlinks and accessed by HTTP. These links are electronic connections that link related pieces of information so that users can access the desire information quickly. Hypertext offers the advantage to select a word or phrase from text and thus to access other pages that provide additional information related to that word or phrase. A web page is given an online address called a Uniform Resource Locator (URL). A particular collection of web pages that be...
Post a Comment
Read more