Basics of SEO

Content optimization is a process of making your webpages more appealing to search engines and users. It is not only restricted to using best keywords in your pages but also focuses on various other parts of your website like the quality of content, broken links, title tags, meta tags, etc. Once your content is optimized the search engine can easily find and index your website and show up it in the initial pages of search results. Focus on the following areas for better content optimization Title Tag:  It refers to the title of your page or post which is incorporated in the head of the HTML code of a page. It appears at the top of the page on the result pages or when you promote your page on social media. The title tags which are concise, accurate and relevant are considered best for content optimization. According to SEO experts, an ideal title tag should be between 50?60 characters long, correctly describe the content on the page and must have targeted keyword at the b...

Now, we have understood that WWW is a collection of websites connected to the internet so that people can search and share information. Now, let us understand how it works! The Web works as per the internet's basic client-server format as shown in the following image. The servers store and transfer web pages or information to user's computers on the network when requested by the users. A web server is a software program which serves the web pages requested by web users using a browser. The computer of a user who requests documents from a server is known as a client. Browser, which is installed on the user' computer, allows users to view the retrieved documents. All the websites are stored in web servers. Just as someone lives on rent in a house, a website occupies a space in a server and remains stored in it. The server hosts the website whenever a user requests its WebPages, and the website owner h...