A list of top 6 black hat SEO techniques are given below:
1)
Keyword Stuffing
Search engine analyzes the
keywords and key phrases on the webpages to index the websites. To exploit this
feature of search engine, some SEO practitioners increase keyword density to
get higher ranking which is considered a black hat SEO technique.
2)
Cloaking
It refers to coding
webpages in such a way that search engines see one set of content and visitors
see the another set of content, i.e. a user searching for "gold
price" clicks on a search result "current gold price" and is
greeted with a travel and tourism site. This practice is not in accordance with
search engines' guidelines which say to create content for users not for the
search engines.
3)
Hidden Text
The text which search engines can view but readers can't is known
as hidden text. This technique is used to incorporate irrelevant keywords and
hide text or links to increase keyword density or improve internal link
structure. Some of the ways to hide text are to set the font size to zero, use
CSS to set text off-screen, create white text on a white background, etc.
4)
Doorway Pages
The poorly written pages which are rich in keywords but don't
contain relevant information and focus on the links to redirect users to an
unrelated page are called doorway pages. These pages are used by black hat SEO
professionals to pass on user traffic to unrelated sites.
5)
Article Spinning
It involves rewriting a single article to produce its different
copies in such a way that each copy looks like a new article. The content of
such articles is repetitive, poorly written and has low value for the visitors.
In this technique, such articles are regularly uploaded to create the illusion
of fresh articles.
6)
Duplicate Content
The content copied from a website to publish it on another website
as original content is known as duplicate content. This black hat technique is
known as plagiarism.
Comments
Post a Comment